The Woke Mind Virus 5: Seth Weathers wants you to unwoke your Beer wake up your beer belly and quaff his frothy pale yellow fluid

Chicago! Chicago! Chicago!

I recall when the Teabagger Movement inspired Racist Limbaugh to brand and market his bottled Limpballs Tea because more than the agitprop, talking points, and lies they spout what rightwing propagandists live for is to take money from their duped followers.  Half of rightwing performative outrage is "grift" the other half is the earnest desire to round-up and murder the Libs.

I always knew that for conservatives the content of the argument was nearly-meaningless, what was more important is the Presentation!  Rand Paul inadvertently admitted this when he made the analogy of the pizza and pizza boxes, by stating Republicans weren't goin to improve their pizza they were merely going to change their pizza box they presented the same old tired rightwing grievances.

Conservative Dad's Ultra Right 100% Woke Free Beer is trying to capitalize on the latest rightwing ginned up freakout.  Remember rightwing media outlets and Republicans have known for a long time that they have to constantly shock their conservative drones with OUTRAGE, to keep them angry and fearful, so that when the rime comes conservatives will support the liquidation of liberals.

But, as we've seen American Conservatives are the softest, smooth-bodied wimps in history.  It's why I don't fear them writ large in overthrowing the US government, though they absolutely want to, their lack of mental toughness and un-athletic softness makes them highly unlikely to mount a Nationwide challenge.  Of course, this won't stop rightwingers from committing Acts of Terror, which they've subjected Americans to in increasing frequency ever since the Obama DoJ warned the Nation about the rising threat of rightwing domestic terrorism.

Fortunately, for us while the 2010-2016 era represented the dying rage filled gasps of Reactionary Boomer Voting Power, elections since 2016 have demonstrated that the Zoomers and younger Millenianls don't want what the Republican Party is selling, which is why Republicans are coming round more and more to the idea of simply not letting the younger voters vote at all.

But, getting back to Weathers' Ultra Right beer, first I'm struck how much his design and name apes Michelob Ultra, so much so, I'm thinking Anheuser-Busch and it's deep legal pockets could file a copyright lawsuit or injunction over that alone.

Next, I don't know the brewing techniques or tradition Weathers is using for his Own the Libs Unwoke Beer, but, by its' description it sounds like a trad light lager, which while still dominating the market in aggregate has not been the go to for beer drinkers ever since President Jimmy Carter deregulated home brewing of beer and absolutely sparked the Craft Beer explosion and golden age of beers we currently enjoy.

But, as I pointed the quality of the beer hardly matters for whom Weathers is ostensibly selling this too.  Rightwingers are absolutely wedded to the idea of performative display of Assholishness (call it Reverse Virtue Signaling) 

But, the other thing about this one minute ad by Seth Weathers is how overtly homo-erotic it is.  I mean, I  can guess the thought process of invoking baseball because it's April and MLB just started as well as the connection between drinking beer while watching a ballgame (or while playing softball) But... He's sauntering around with his "big stick" in his hands and when he knocks that Bud Light can out of the park his swing reveals he's shirtless under the hoodie and it shows his sculpted lower abs (the so-called treasure trail), and finishes with him smacking his lips after quaffing the yellow frothy fluid, "Tastes like Freedom".