But since the U.S. military invaded Iraq in 2003, its "show of force" brand has proved to have limited appeal to Iraqi consumers, according to a recent study commissioned by the U.S. military.
The key to boosting the image and effectiveness of U.S. military operations around the world involves "shaping" both the product and the marketplace
Who writes this tripe? "Show of Force brand" has limited appeal to Iraqi consumers? I guess seeing your grandfather blown to bits by an errant GBU-31 or having your mother thrown to the ground, zip tied and bagged tends to irk people. Also the 655,000 who have been killed in this imperialist adventure no doubt have dampened the rose petals and liberation parades.
A few years back, as we prepared for OIF 2.5 in Ramadi, a good friend clearly articulated the selling of Iraq. The War on Terror (which chicken hawks like Sean Hannity and Rush Limbaugh can shout for hours and hours and hours on their radio shows) is an easy to handle slogan, he stated, whereas the War to realign the Middle East to conform to American business and military interests, by simultaneously protecting Israel and Saudi Arabia, placing a puppet regime in Iraq with which to gain access to their oil reserves and possessing force projection ability towards both Syria and Iran just wouldn't be an easy sell.
But, hey Americans don't want to know the truth. The truth is brutal. Americans can't be bothered.
Fortunately there are some heroes bringing the truth for Americans to see: IVAW and Operation First Casualty.